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Communication Secretsof Great Leadersand CEOs
Daniel Bulmez breaks down the communication strategies used by leaders from Steve Jobs to Satya Nadella: persuasion, storytelling, difficult conversations, presence and listening. Each one comes with the psychology behind why it works and exercises to apply straight away.
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01About this book
Communication is a learnable skill, not a natural gift.
Daniel Bulmez breaks down the communication strategies used by leaders from Steve Jobs to Satya Nadella: persuasion, storytelling, difficult conversations, presence and listening. Each one comes with the psychology behind why it works and exercises to apply straight away.
Steve Jobs, Oprah Winfrey, Winston Churchill and Satya Nadella are not obvious company. What connects them is a set of communication principles most people are never taught. None of it depends on being a natural. Daniel Bulmez sets those strategies out: the persuasion frameworks CEOs use to align teams and close deals, how to hold a boardroom or a single conversation, how to give feedback and say no without burning bridges, how story makes an argument stick, and what body language does to trust.
The method is consistent. Every chapter takes a real example from a CEO or a world leader and pairs it with the psychology of why the technique worked, so the point is not to copy the delivery but to understand the mechanism and fit it to your own situation. Techniques and exercises are included to use immediately.
It is written for managers, entrepreneurs pitching investors, and professionals navigating office politics — anyone whose work depends on being understood.
Who it is for
For the manager who has to inspire a team, the founder pitching investors, and anyone whose work depends on being believed in a room.
How it reads
Each chapter pairs a real example from a CEO or world leader with the psychology behind why it works, alongside techniques and exercises to apply immediately.
What is included
Coverage of persuasion frameworks, commanding a room, difficult conversations, storytelling, body language and presence, listening, and emotional intelligence, with real examples and exercises.
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Ships within 48 hours of your order.
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30-day money back, no explanation required.
It is a skill, not a gift.
What the best communicators do differently, written so you can practise it. Ships within 48 hours, 30-day money back.
$25.99
$32.99
Save 21%
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